MARKET LAUNCH OF THE NEW SMART ELECTRIC DRIVE FAMILY: YOUR STAKE, YOUR PRIZE: WELCOME TO "SMART

Stuttgart. #smart is accompanying the market launch of the new #smart electric drive models (combined power consumption: 12.9-13.1 kWh/100 km; combined CO2 emissions: 0 g/km) with an unprecedented, international social media and digital campagn. Since June 23 2017, #smart fans and other interested in Germany and #spain can apply for participation in "smart electric drive Carsino" at www.smart.com/carsino. Participants are required to put up their old car as a stake, which will later be pressed into the form of an oversized dice. It is with this "car dice" that the two finalists from Germany and #spain will compete for the main prize against two other participants from #belgium and the Netherlands in a major live event at the beginning of September: the player who scores the highest number will win a new #smart fortwo electric drive (combined power consumption: 12.9 kWh/100 km; combined CO2 emissions: 0 g/km). The campaign is supported by social media influencers from the beginning. In Germany it will be Esther Sedlaczek and in #spain Adriana Abenia who will give a shout out on their own channels for participation and will accompany the finalists throughout the entire campaign.